Built For Brightness - Creatine - Why it Belongs in Your Cup
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The following is from an email campaign in our Built for Brightness series.
Built for Brightness
Ingredient Spotlight: Creatine — Why It Belongs in Your Cup
Adulting Done Bright is a fantastic way to energize, hydrate, and wake your brightest self for the day ahead.
But we get it — some people scan the label, see “creatine,” and think: “I’m not a bodybuilder. This probably isn’t for me.”
That’s where the myth needs busting.
Creatine is naturally found in your body — and in everyday foods like meat and fish. (But unless you’re eating pounds of steak at sunrise, you’re likely not getting enough to feel the benefits.)

Here’s why we included it — and why your future self might thank you:
- Boosts power for high-effort tasks — whether it’s lifting weights or wrangling toddlers
- Supports strength and lean muscle when paired with resistance training
- Replenishes cellular energy stores (think: more zip in your step, fewer empty tank mornings)
- May reduce fatigue in demanding bursts of activity
- Long used by athletes — and now by parents, professionals, and people who just need to keep moving
- Early research hints at mental performance and mood perks, especially in high-stress or low-sleep situations†
†Not a claim. Just a “very interesting” footnote.
So yes, creatine — in a delicious, hydrating, morning-friendly form. Because regular grown-ups deserve good ingredients, too.

Here with you,
— The ADB Team