About Parenity & Adulting Done Bright

Why This Brand Exists

It’s absurd, what life asks of us. Keep the kids alive, answer every message within three minutes, hit your deadlines, feed everyone something green, stay on budget, stay on time, stay sane — and somehow look like you’re loving it. Sure. Okay.

The truth? The more we do, the harder it gets to focus, let alone enjoy any of it. We can't cure adulthood, but we’ve made it our mission to help where we can — to be the wind at the backs of those doing all the things. To help people do adulting bright.

Hi From The Chaos Crew

That’s me — Rob, founder of this whole thing — alongside my amazing wife Amy, our three lovable little rascals, and Wally, the only other guy in the house (also a rascal). This brand was born from the beautiful, bonkers reality of raising a young family while trying to keep our heads on straight.

When you buy from us, you're directly supporting our crew — real people just trying to do adulting a little brighter. We seriously appreciate it.

The First Bright Idea

Our flagship product — fittingly called Adulting Done Bright — is a delicious functional drink for people running on fumes. Think: the caffeine you’d get from coffee, but with actual support for your focus, mood, and energy — without the jitters or crash.

We made it to be that first small win in your day — something you look forward to drinking and something that helps. The ingredients were picked with purpose (and real data), especially by Rob (our founder), who’s not exactly a high-energy guy by nature. And this is just the beginning. We’ve got more sanity-saving products on the way — but we want to hear from you. Tell us what you need. We’re all in this grown-up circus together.

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