Ingredient Spotlight - Ashwagandha
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This post is from one of our recent Built For Brightness email campaigns.
✨ Ingredient Spotlight: Ashwagandha — Meet Your Inner Calm
Ashwagandha—also known as Indian ginseng or winter cherry—is a centuries-old adaptogen celebrated in Ayurvedic medicine. And yes, modern science is finally catching up:
- Calm under pressure: 300–600 mg/day has been shown to reduce stress, anxiety, and cortisol over 6–12 weeks.
- Better sleep & mental clarity: Users report improved sleep quality, memory, and focus.
- Balanced energy & resilience: Helps with fatigue recovery, endurance, and stress resistance.
Health Canada's take: Ashwagandha is approved as a natural health product for reducing stress, anxiety, and supporting relaxation, energy, memory, and sleep.
See the ScienceWhy We Included Ashwagandha in Adulting Done Bright:
- 🌈 Stress buster: Helps your body handle the everyday chaos without falling apart.
- 🧠 Focus & clarity: For when your brain needs to actually be…a brain.
- 😴 Sleep-friendly: Rest better, wake brighter (no groggy regret).
- ☕ Caffeine buffer: Smooths out the buzz without killing the vibe.
- ⚡ All‑round adaptogen: Keeps energy steady without the crash-and-burn finale.

Here with you,
— The ADB Team