Ingredient Spotlight - Ashwagandha

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This post is from one of our recent Built For Brightness email campaigns.

✨ Ingredient Spotlight: Ashwagandha — Meet Your Inner Calm

Ashwagandha—also known as Indian ginseng or winter cherry—is a centuries-old adaptogen celebrated in Ayurvedic medicine. And yes, modern science is finally catching up:

  • Calm under pressure: 300–600 mg/day has been shown to reduce stress, anxiety, and cortisol over 6–12 weeks.
  • Better sleep & mental clarity: Users report improved sleep quality, memory, and focus.
  • Balanced energy & resilience: Helps with fatigue recovery, endurance, and stress resistance.

Health Canada's take: Ashwagandha is approved as a natural health product for reducing stress, anxiety, and supporting relaxation, energy, memory, and sleep.

See the Science

Why We Included Ashwagandha in Adulting Done Bright:

  • 🌈 Stress buster: Helps your body handle the everyday chaos without falling apart.
  • 🧠 Focus & clarity: For when your brain needs to actually be…a brain.
  • 😴 Sleep-friendly: Rest better, wake brighter (no groggy regret).
  • Caffeine buffer: Smooths out the buzz without killing the vibe.
  • All‑round adaptogen: Keeps energy steady without the crash-and-burn finale.
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